Tonganoxie Public Library

Project: Branding & Collateral

Purpose: Create a new brand that reflected the new library that was being built.

Process: Multiple ideas were developed as options for this brand, ranging from modern book-centric, to type-play, to versatile and classic. They ultimately went with the versatile classic design that supported the vision for the library and the town itself. Hiding the letter ‘T’ within the design established an icon that had potential to represent more than just the public library but local shops, activities and even government. That versatility, as well as the elevated look and feel, helped to establish this new resource as a shining beacon rather than what could otherwise be seen as a small-town library.