Brookwood

Project: Branding, Promotional Collateral & Social

Purpose: Create a brand and additional collateral to modernize and promote the shopping center as a unified collection of diverse shops.

Process: Using existing elements, I updated the Brookwood logo so that it was contemporary while also feeling classic and historic. I updated their tree graphic and created a vintage badge with multiple variations to be used in various formats, to give flexibility while also paying homage to the original logo. From there, I created a baseline typeface and color palette of black, gold and cream, with secondary palettes that connected to the seasons. This allowed for creative that could evolve as needed based on their seasonal events and styles while having a consistent foundation that helped all materials feel connected.