Bolt Data

Project: Branding & Collateral

Purpose: Rebrand the company to compete with a more modern consumer.

Process: Bolt Data’s name lent itself to a visual representation of a bolt, which as the client described, was the smallest essential part of any working machine. Without it, a machine could not function efficiently. Their focus on the simple, elemental aspects of the software industry, inspired me to make their logo a representation of that; simple yet mighty. Using their existing color palette, I created multiple versions of a logo that represented simplicity but also customization and flexibility, similar features found within their software.